Movie-and-pizza night usually means having to retreat to the TV in the living room, but not if you live in Hong Kong. Ad firm Ogilvy & Mather HK has built the Pizza Hut Blockbuster Box, a pizza box that turns into a projector at the drop of a hat. All you do is pluck a lens out of the protective stand, mount it in the side of the box and use your smartphone (conveniently perched on the stand) as the video source — any video that plays on your phone suddenly becomes room-sized. There’s no mention of whether or not this cardboard theater will reach other countries, but it’s hard to imagine this concept being limited to one city for very long.

via This pizza box doubles as a movie projector.