Source: http://alphaila.com/articles/?p=452

So, I went to some fast food places (I won’t say “restaurants”, just “places”), and picked up burgers/tacos, so I could compare them with the ads. (I love little projects like this…)

I brought the “food” home (different stuff over 3 nights), tossed it into my photography studio, and did some ad-style shoots (with pictures of the official ads on my computer next to me, so I could match the lighting/angles/etc).

People around the world know fast food as one of the most reliable distributors of disappointment ever produced by the business world. We know that if we ever feel the need to complain about something, we can just grab a page out of a coupon booklet, adorned in pictures of juicy burgers, then go have a party. Why, the restaurants themselves usually plaster their walls with pictures of juicy burgers – often hanging right over your table – so that you need only open your eyes to find something to compare your food with, while you eat it.

Needless to say, the results of my little project were unsurprising… which shouldn’t be a surprise.

Taco Bell’s “Crunchy Taco”.

The taco on the right is my life experience with Taco Bell. (best of two tacos that I bought)

Once upon a time, occasionally dropping in to Taco Bell was something I did, and I always held this grudge: I said, “If you have a company called TACO Bell… and you have this item on your menu called “Crunchy Taco” – you know, like your flagship item – let us hope that it doesn’t look like THIS.” (seriously… we’ve got 3 ingredients in here: lettuce, “meat”, and cheese)

Since these tacos are pretty dry (and devoid of ingredients), I can only tolerate them with hotsauce, which, for me, is when they become good. Still, they’re no match for Carl’s Jr.’s Nacho Tacos, which I also got to try recently (the chicken ones). They cost a tad more (somewhere around $1.50), but are only sold at the locations with “The Green Burrito” inside (it’s like a little Taco Bell inside the Carl’s Jr).

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