Comcast’s $10 Broadband Could Create New Cord Cutters: Broadband News and Analysis «

Comcast is working diligently to ensure that the deal to merge its cable networks with the assets of NBC Universal gets regulatory approval, but one concession could have the cable provider introducing low-income families to more web-based content.In the Comcast 12-23-10 Ex Parte released before the holidays, Comcast detailed multiple concessions it discussed with the FCC aimed at convincing the commission that the deal would be in the public interest. The broader concessions are aimed at easing concerns about hyperlocalism, broadband deployment and adoption and public broadcasting and spectrum, but one particular concession — centered around making broadband available for $9.95 a month to low-income households — could open the door for more users to watch web video instead of TV.The $10-a-month broadband plan, which it calls the Comcast Broadband Opportunity Program (CBOP), targets poor households in its footprint. To be eligible for the CBOP, households must have at least one child that qualifies for the National School Lunch Program (NSLP), which gives free lunches to students whose households have annual incomes of less than 130 percent of the poverty level. In addition to cheap broadband access, the program is also designed to provide subsidized computers to qualifying households and to educate them about using that equipment and Internet access.

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