Apple is preparing to launch a new service that will allow iTunes users to re-download previously purchased music, movies and TV shows for free, AppAdvice reports. The service may also support some streaming functionality according to the report, though such functionality may be limited. Currently, iTunes users who lose content from their libraries are forced to either purchase the content again or essentially beg and plead with Apple customer service until they agree to assist with free content restoration. This ridiculous practice may soon come to an end, should the report be accurate. AppAdvice claims to have confirmed the imminent launch of the iTunes Reply service with multiple sources, and such an offering has rumored to have been in the works from Apple for quite some time. According to the report, we can expect iTunes Replay to “go public in the coming weeks.”

via Apple rumored to be prepping imminent iTunes Replay launch.