While we all need water to survive, colleges and universities across the U.S. are betting that their students can survive without water of the bottled variety. As Bloomberg recently reported, more than 90 universities, including Brown and Harvard, are banning or restricting the sale of plastic water bottles. Considering that bottled water represents a $22 billion industry in the U.S. and that more than 9 billion gallons were sold last year, the actions of these universities aren’t likely to scare “Big Water,” as they represent just a fraction of sales. But it makes an important statement about bottled water nonetheless.

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