iPad guilt? There needs to be a technical term for that feeling in the pit of a parent’s stomach that arises from handing over the iPad to their kids, only to watch them play brain rotting Outfit7 games or level after level of Angry Birds. Fortunately, some startups are focusing on developing more educational content for the iPad to help parents assuage some of their guilt over their kids’ ever-increasing screen time.One such company is Daily Interactive, which is now launching Happly for iPad, a collection of original and curated content for kids, including online videos, games, and stories. And while the content may be deemed educational, the kids might not realize it, given the app’s focus on topics kids love to explore, like dinosaurs, space, sports, animals, how to’s and more.The company was created by Brian Monnin and Greg Harris, who met back in the 90′s launching and developing interactive products for MSNBC.com. They later co-founded MetaStories, which was sold to Brightcove back in 2005. Harris was the creative director of MSNBC.com and, most recently, NationalGeographic.com, where he was in charge of the redesign of all their digital properties.In other words, these two know a thing or two about creating digital content. But their motives for developing Happly were more personal ones. Explains Monnin, “I created Happly so that my wife Janine and I could get a better handle on filtering out websites and videos that we wouldn’t want our boys ages 5 and 9 stumbling into. The iPad is clearly a great addition to our home but we’ve had our share of not-so-cool experiences with connected devices, too.”

via Happly For iPad Helps Curious Kids Discover The Web…Safely | TechCrunch.