Next season, the college football bowl season will welcome the Bitcoin St. Petersburg Bowl thanks to a sponsorship deal from Bitcoin processing company BitPay and ESPN Events. Yes, they’re serious about this.The Beef ‘O’ Brady’s St. Petersburg Bowl, as the December game used to be known, now has a new sponsor and a new logo to boot with the Bitcoin symbol. ESPN’s Brett McMurphy broke the news on Twitter, and the Wall Street Journalfollowed up with more details of the four-year deal. Tickets to the game, set for Dec. 26, will cost $40. Obviously, they will be available for purchase with Bitcoin through BitPay’s services.

via Get Ready for College Football’s Bitcoin Bowl.