The new Apple TV is here, just unveiled at today’s big event. Speculation about Apple’s plans for the living room have circled for years, and this represents its most powerful assault on the space so far. A hardware refresh in 2012 added 1080p support but not much else, so we’re more than due for an upgrade, and exec Eddy Cue appropriately called today “a big day for the big screen.” Tim Cook called it “the future of television,” promising a new tvOS, App Store and showing off features including deep Siri integration with a new remote.That Siri Remote has a touchpad, mic and Wii-like motion controls built in, necessary for Siri to search across “multiple content options” (iTunes, Netflix, Hulu, HBO and Showtime, with more to come) on a single screen. Universal search is a feature already offered by competitors like Roku, Samsung, Amazon and Xbox that makes it easy to find a show or movie without having to know which service or app it’s in first, and now it’s on Apple TV too. There will be two versions of the new Apple TV: a 32GB model for $149, and 64GB model for $199, shipping in October to over 80 countries.