HBO CEO mulls teaming with broadband partners for HBO GO | Reuters

(Reuters) – HBO could widen access to its HBO GO online streaming service by teaming up with broadband Internet providers for customers who do not subscribe to a cable TV service, according to HBO’s Chief Executive Richard Plepler.

“Right now we have the right model,” Plepler told Reuters on Wednesday evening at the Season 3 premiere of HBO’s hit TV show “Game of Thrones.” “Maybe HBO GO, with our broadband partners, could evolve.”

HBO launched HBO GO in 2010 to let subscribers view its shows over the Internet on devices such as Apple Inc’s iPads. The service has about 6.5 million registered users, compared with about 29 million for HBO’s main service.

However, HBO GO is only accessible for viewers who pay for cable TV service, plus an extra fee for HBO. This means monthly bills of $100 or more typically. HBO GO is available to subscribers of several pay TV companies that provide Internet service such as Time Warner Cable, Comcast and Verizon FiOS (click below for more)

via HBO CEO mulls teaming with broadband partners for HBO GO | Reuters.

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