The Doritos origin story: Repurposed garbage from Disneyland | Death and Taxes

The Doritos origin story: Repurposed garbage from Disneyland | Death and Taxes

Doritos love the “#bold” hashtag applied non-ironically to people who regularly eat Doritos are a ridiculous product just taken at face value. But when you learn that they were born in a Disneyland dumpster, they become an absurdist allegory of the American consumer condition.Shortly after Disneyland opened in 1955, the founder of Frito-Lay got permission from Walt Disney to open a restaurant in Frontierland with a Mexican-ish theme. “Casa de Fritos” was, unsurprisingly, all about the Fritos. Customers got free Fritos, and Fritos were incorporated into many of the dishes. Fritos were dispensed by an animatronic vending machine that featured the terrifying “Frito Kid” asking his assistant “Klondike” to bring the bag up from a mineshaft. I guess the conceit is that Fritos were mined by Forty-Niners?

via The Doritos origin story: Repurposed garbage from Disneyland | Death and Taxes.

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