You know Adobe, right?
This is the company that makes extremely complex software for professionals. This is the company whose flagship product, Photoshop, has more than 500 menu commands. This is the company that earned the world’s fury when it decided to stop selling its software — and offer it only as a monthly subscription. This is also the company behind the handy, but potentially dangerous, PDF format for documents.
So what does Adobe go and do this morning? It releases one of the simplest, most creative, most joyous apps ever written — and gives it away free.
It’s called Adobe Voice. It’s for the iPad only right now; click here to get it. Adobe says it will bring it to other gadgets if the app is successful. And it will be.
Trying to describe Adobe Voice is tricky, both for Adobe and for me, because there’s never been anything quite like it. You truly don’t get it until you try it.