Blogger Challenges Abercrombie’s ‘Skinny’ Image

Abercrombie & Fitch’s small sizes aren’t stopping this blogger from taking a stand when it comes to the public image of plus-size women.

Jes, known on the Internet as The Militant Baker, recreated popular topless A&F ads, but with her own twist — adding the tagline “Attractive & Fat.” She published the images on her blog along with an open letter to the retailer’s CEO Michael Jeffries.

Jeffries and A&F recently came under public scrutiny for comments made in a Business Insider article, published earlier this month. The story claimed that the stores do not stock XL clothing sizes because the CEO “doesn’t want larger people shopping in the store.”

The article also makes reference to a 2006 interview with Jeffries where he admits that A&F is a store for “cool and popular kids.” He went on to add that “a lot of people don’t belong [in our clothes] and they can’t belong.”

via Blogger Challenges Abercrombie’s ‘Skinny’ Image.

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