iPad Sales to Education Market Nearly Double – John Paczkowski – News – AllThingsD

With a growing number of schools across the nation embracing the iPad, the device is gaining significant momentum in the education market. And while it’s still early in its history, it’s beginning to look like the iPad could be the biggest thing happen to the classroom gadget market since the overhead projector.

Consider this: Apple’s third quarter was the second consecutive one in which the education market purchased twice as many iPads as Macs. And Mac sales to education for the period were at an all-time high.

Discussing Apple’s third-quarter earnings during a conference call Tuesday, Apple CFO Peter Oppenheimer said that iPad sales in the U.S. education market had set a new quarterly record, nearly doubling year-over-year to just under 1 million iPads. A key driver of those sales: The reduced-price iPad 2. Evidently, the device’s $399 price point has really helped to unlock demand in the sector.

“The reason that we [adopted a lower price point for the iPad 2] was because we believed that sales would be incrementally larger if there was price elasticity,” Apple CEO Tim Cook said during the earnings call. “We knew there were buyers that really wanted the best product, but needed it to be a little less expensive. … So I think the lower price did help our sales. And I think it’s particularly helping in K-12. The adoption rate of iPad in education is something I’d never seen from any technology product in history. Usually, education tends to be fairly conservative in terms of buying or K-12 does and we’re not seeing that at all on the iPad.”

via iPad Sales to Education Market Nearly Double – John Paczkowski – News – AllThingsD.


About steventorresramos

I have over (24) years of Computer Aided Drafting & Design experience and over (16) years of IT experience. After graduating high school I attended a Technical College and earned an Associate Degree in Drafting & Design. I then enrolled at the University of Puerto Rico where I earned an A.S. in Civil Engineering Technologies. While attending the Univ. of Puerto Rico I worked as a freelance Drafter for a variety of architects and engineers. During my senior year I began to work for the firm Planning Management & Development in Ponce, Puerto Rico. Two years later I was offered the position at Mario Corsino & Associates, which later became InterGroup a medium size Civil Engineering, Architectural and Planning firm in Bayamon, Puerto Rico. At InterGroup I became assistant chief drafter where I was responsible for 20+ drafters & civil techs, and this is also where I began my IT training. In 2000 I decided to move to St. Petersburg, FL where I was hired as CAD Manager at Advanced Engineering & Design a small Civil Engineering firm established in 1998. Currently still employed by Advanced Engineering & Design I’m now the CAD/IT Manager. I have also continued to expand my knowledge base in both the IT & CADD fields through continued training, certifications, and attending Autodesk University. I’m currently an Autodesk Certified Professional proficient in AutoCAD, Civil 3D and various other Autodesk products. I have been the President of the Tampa Bay Autodesk Users Group (TBAUG) since late 2007 and a member of Autodesk Users Group International (AUGI) since 1996. I have an A.S. Degree in Computer Networking , a Bachelors of Applied Science in Technology Management and currently finishing work on my Masters in Computer Information Systems. I’m a licensed drafter in the US Commonwealth of Puerto Rico, and a Microsoft Certified Professional. I hold certificates as a Microsoft Certified IT Professional: Server Administrator, Cisco Networking Associate Professional and Linux Administrator.
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